April 2025
Uri × Sool
In Korean, 우리 (uri) is a pronoun that is used when the speaker is talking about him/herself and the listener(s), or a group that includes the speaker and the listener(s). 술 (sool) is liquor. Koreans like to refer to beverages made by traditional Korean methods 우리 술 (uri sool), literally “liquor made by Koreans’ own ways.” Now, Korean liquor is reaching out to the world. We wish that it may be a drink of choice for everybody everywhere in the world. And in this common pleasure of a fine drink, we wish that you and Korea may become “우리” (us).
Korean alcoholic beverages, or sool, fermented from local tradition, seasonal ingredients, and the honest efforts of their producers, are now embarking on a new era. Once unfamiliar around the globe, Korean alcohol has now gained recognition for its refined and diverse appeal.
지역의 역사와 제철 재료, 빚는 이의 정성이 어우러져 발효된 한국 술은 오늘날 새로운 국면을 맞이하는 중이다. 세계인들에게 낯설기만 했던 한국 술이 이제는 세련되고 다채로운 매력을 지닌 술로 인식되고 있다. 한국 전통 술은 세계 주류 시장에 신선한 매력과 감각을 선사할 준비가 되어있다.
Recently, Koreans have been paying more attention to the diverse histories and regional stories embodied in Korean alcohol, infusing it with contemporary sensibilities to create new meaning.
If you’re wondering what makes Korean alcohol so special, tune in to the stories of Korean alcohol enthusiasts who are promoting it around the world and joining homebrew clubs. The boundless appeal of Korean alcohol extends far beyond mere consumption.
Korean alcoholic beverages are gaining global recognition for their rich history and unique brewing techniques. Their cultural significance, market presence and future potential are worth noting.
Jeju Island
Off the southern coast of Korea lies the Jeju Island.
The entire island has been designated as a UNESCO Global Geopark due to its rich volcanic landscapes and well-preserved geological resources. Everywhere one looks in Jeju, picturesque scenes unfold like paintings. Thanks to this beauty, many Korean dramas and films have chosen it as their backdrop.
In the past few decades, the popularity of Korean food has skyrocketed worldwide.
You can now find “Korean barbecue” restaurants in towns and cities all over the planet. And while grilled meat is usually the centerpiece at such eateries, diners everywhere enjoy “wrapping” barbecued meat in the various fresh, leafy green vegetables served at the table during these feasts.
Kkaennipjeon
