People who want a hocance experience choose a hotel after considering numerous conditions. Hotels are chosen based on various criteria that suit each individual’s tastes, such as cleanliness, accessibility, breakfast options, view, interior design, bathing area, terrace, bedding material and whether or not pets are allowed.
Luxury hotels have a restaurant, a lounge with a bar, a fitness center, a swimming pool, a spa and a sauna. People who choose to go on a hocance enjoy all of the services offered by a hotel to the fullest. They appreciate the delicious food at the hotel restaurant and drinks at the bar in the lounge. They use different exercise equipment in the fitness center to refresh their tired bodies and relax in the sauna or with a massage after swimming. Hotels provide a variety of services, so the number of people who stay there for half a day rather than overnight has increased. This refers to as “bancance,” a word that replaces the ho in “hocance” with ban meaning “half.” It has also become common to see people using hotels during the day to hang out or party with friends or use hotel facilities such as room service or the gym. In many cases, people only spend half a day at a hotel to rest on nice bedding.
People using hotels and having their own relaxation time has become a typical consumption pattern during the Korean vacation season. Searching for hocance on Instagram results in over 3.26 million posts. Numerous hocance vlogs are posted on YouTube every day. The amount of content depicting people enjoying hocance has increased exponentially since the word first appeared in Korean society. Hocance can, therefore, be seen as Korea’s representative leisure culture or trend.