March 2018
The global growth of Korean pop
The global popularity of Korean popular music is referred to as Hallyu, or the Korean wave. The character “ryu” literally means “flow.” It is usually associated with trends that come and go.
Korean pop music has extended beyond the Hallyu phenomenon, and is now recognized as a distinct genre in the international music market.
The global growth of Korean pop was achieved thanks to young musicians’ genuine passion for music and dance.
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