The logo of the Korean Culture and Information Service incorporates Hangeul characters whose shapes depict the three essential elements central to traditional Korean thought – sky, Earth, and man. The open circle represents the sky as a symbol of creation, in reference to the joy of creation that characterizes much of Korean culture. The horizontal line represents the Earth, asserting the foundational importance of the cultural heritage that has been passed down throughout Korea's many generations. The vertical line, which signifies man, stands between the Earth and the sky as an expression of the harmony that is fostered by Korea's rich and varied culture. Taken as a whole, the stylized elements embody the creativity and shared flourishing strived for in Korean culture.
The blue, red, and yellow of the logo bring to mind the ideal of cultural diversity. The energetic traditional brushstrokes combined with the clean, modern lines of Gothic type emphasize dynamism. At a glance, the logo can be read as a Hangeul exclamation or a winking face, both images speaking to the enduring charm of Korea's unique culture.