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KOREA

April 2021

Trek-worthy Journeys

Upwards & Onward

    STORY

    Upwards& Onward

    From Challenges to Mode of Leisure

    Koreans have an unparalleled passion for hiking. Simply consider how many people congregate to the hills when spring flowers are in bloom or when the leaves change in autumn.

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Floral Valleys

    Journey

    FloralValleys

    Jirisan Mountain, Jeollabuk-do Province

    Not only is Jirisan Mountain Korea’s most iconic wonders of nature; it is also the first National Park to receive the designation. Spanning across a sizable portion of the Korean peninsula (from Hamyang-gun, Sancheong-gun and Hadong-gun counties of Gyeongsangnam-do Province to Gurye-gun County, and Namwon-si City in Jeollabuk-do Province) is Jirisan Mountain.

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Empowered by Nature

    Muse

    Empoweredby Nature

    Record-holding Mountaineer,
    Lee Sang-eun

    Lee Sang-eun has conquered some of the world’s highest peaks, including Tanzania’s Kilimanjaro, Turkey’s Mount Ararat, and Mexico’s Orizaba. She is the first female to reach the Himalaya’s Nirekha peak.

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Trek-worthy
Journeys

Upwards
& Onward

Floral Valleys

Empowered
by Nature
Upkeeping habits,
passion & ingenuity

interview

Storyteller
at His Finest

Hur Young Man

Though an icon of manhwa (cartoons), a medium generally imbued with and corresponding to mainstream tastes, Hur has a record of breaking the genre free of its lowbrow stereotype.

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K-beauty Brands

indie culture

To Each Their
Own Charms

Sustainable, socially conscious ideals have spawned a throng of brands partaking in wholesome PR strategies as well as a global movement, thanks in large part to values upheld by Gen Z and millennials and their eco-friendly lifestyles.

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Hwajeon

Seasonal Delights

Springtime
Specialty

Hwajeon literally means “pan-fried flower,” and its name speaks volumes about the way it is prepared.

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